#connect17, the IABC Southern Region Conference, took place Wed., Oct. 25 through Fri., Oct. 26, in Houston at The Magnolia Hotel. The following Brazos Valley IABC (BVIABC) members attended: David S. Jones, ABC from Texas A&M University’s Real Estate Center; Michael Green from Texas A&M University Marketing & Communications; Courtney Coufal, freelance marketing professional and BVIABC Executive Vice President; and Jennie L. Lamb from the Texas A&M College of Veterinary Medicine & Biomedical Sciences (CVM) and BVIABC President.
On Wednesday afternoon, Coufal represented the chapter at the IABC Southern Region’s Leader Summit. Chapter leaders were joined by regional and international leaders to discuss best practices in chapter management as well as specific successes and challenges faced by chapters in the region. Updates from IABC International included the latest information about new association management software, the IABC Academy, corporate membership packages, and certification from the Global Communication Certification Council (GCCC).
On Wednesday evening, Coufal and Lamb attended the opening reception at Sambuca near the hotel. Drinks and heavy hors d’oeuvres were served at the event sponsored by the Houston First Corporation.
On Thursday, the conference included opening and closing keynotes as well as multiple breakout sessions in four tracks: Communication Skills, Employee Engagement, Leadership/Reputation/Crisis, and Marketing/Brand. Green presented “Virtual Reality Brand Experiences: How Texas A&M Is Changing the College Visit,” a breakout session in the Marketing/Brand track. (Look for this presentation on the BVIABC Lunch + Learn calendar early in spring 2018!)
The 2017 IABC Southern Region Silver Quill Awards luncheon took place on Thursday afternoon. Lamb is serving as Silver Quill Awards Portfolio Director for the region’s 2017–18 term. 59 trophies were awarded for entries from the region’s 25 chapters spanning 14 US states and four countries. Jones accepted three Silver Quills for the Real Estate Center for the following entries: the 2015–16 Annual Report/2017 Calendar, the Real Estate Red Zone podcast, and Tierra Grande magazine. (Jones will be celebrating his 50th Anniversary as an IABC member in January 2018!)
Dine-around—a mainstay of all IABC conferences—happened on Thursday evening. Coufal and Lamb joined other chapter, regional, and international leaders at Mia Bella for a wonderful Italian meal.
On Friday, more breakout sessions and the closing keynote were held, in addition to a World Café session about “How to Build Influence in the Workplace,” led by Sharon Hunter, Chair, and Ginger D. Homan, ABC, SCMP, Vice Chair, of the IABC International Executive Board.
Would you like learn more about IABC Southern Region and IABC International and how their initiatives enhance your IABC membership or participation? If so, please reach out to either Courtney Coufal or Jennie L. Lamb for more information, or visit iabcsouthern.com and iabc.com.