BVIABC Member Michael Green to present at IABC Southern Region’s connect17 Conference
“Virtual Reality Brand Experiences: How Texas A&M Is Changing the College Visit”
With emerging technology, audiences can now have interactive brand experiences on their own time and in their own homes. On the new digital battle field, the race is on to see who can integrate virtual reality and other new tech into the traditional marketing mix.
Texas A&M is on the front lines of this groundbreaking shift in brand experience. From the comfort of their couch or counselor office, high schoolers around the world can tour labs, dorm rooms, campus hangouts and learn about Texas A&M’s amazing traditions, all in virtual reality on their own phone. At IABC Southern Region’s connect17 Conference, Michael Green will be sharing about how Texas A&M is bringing this new type of college visit to students outside of Aggieland.
About Michael Green:
As Manager of Emerging & Interactive Media, Michael is passionate about telling the Texas A&M story in new and innovative ways through emerging technologies and well-designed brand experiences. Growing up in Aggieland, he has worked as a student tour guide, was part of the team who revamped admissions marketing, and now works for the Division of Marketing & Communications doing whatever crazy ideas he can get away with. When he isn’t at his desk, he is traveling and writing about flag design. Michael has been a member of Brazos Valley IABC since 2015.
For more information and to register for the connect17, your IABC Southern Region Conference, visit connect.iabcsouthern.com.