Phillips Event Center at Briarcrest in Bryan
Our Summer Workshop is designed to be a special day of hands-on training featuring a unique mix of technical writing skills in the morning and personal growth development in the afternoon. Join us for one session—or both!
Continental Breakfast & Morning Check-in
Morning Session feat. Jeff Herrington
Writing for the Online Reader
(includes a break)
(included with all registrations!)
Afternoon Session feat. Wendy Nolin
Career Resilience: How Professionals Achieve
Security in a Constantly Changing World
(includes a break)
End of Workshop
Writing for the Online Reader
Morning Session feat. Jeff Herrington (8:30 am to 12:00 pm)
(Note: Registration for this session includes the continental breakfast and networking lunch.)
About the session: Too many organizations write for the screen the same way they write for the printed page. In this workshop, Jeff Herrington will walk us through the many nuances associated with writing content (web page, intranet page, social media post, email) for those reading it on a desktop, laptop, tablet, phone or watch. The session will also contain recent research about the social media platforms where you are most likely to reach whichever demographic group you are targeting and how touchscreens are changing the way we write for people on the go.
About the speaker: Jeff Herrington has enjoyed one of those careers that just makes you want to slap him. His first job after graduating from the Southern Methodist University (SMU) journalism program was that of editor-in-chief for Southwest Business, one of the regional magazines published by the National Association of Purchasing Management. From there he went on to become editor-in-chief of the SMU alumni magazine, winning awards from IABC Dallas, the Dallas Press Club and CASE (the Council for Advancement and Support of Education).
He followed that work with a three-year stint as editor of employee publications for Diamond Shamrock Corporation, one of the country’s largest independent explorers and developers of oil and natural gas. For 12 years, he traveled worldwide as a free-lance writer for corporate clients such as IBM, AT&T, Pillsbury, General Mills and Baxter Healthcare, among many other firms. In that role, he interviewed a prime minister of New Zealand, the CEO of Argentina’s national oil company and France’s leading heart surgeon, among many other luminaries.
For 20 years, Jeff has been a corporate communication consultant, whose expertise has been followed by such companies as Coca-Cola France, Whirlpool, John Deere and Wausau Insurance. His work in the political arena has helped one candidate get elected mayor of Dallas and three major Dallas bond packages pass. For 25 years, his writing and content workshops have been brought on-site multiple times by more than 100 companies in the Fortune 1000, including JPMorgan Chase, American Century Investments, Arizona Public Service, Phillips 66, and the Federal Reserve Bank of Philadelphia.
If that weren’t enough, he has composed several crossword puzzles that have been published either as Friday or Saturday puzzles in The New York Times. He launched his career as a mystery novelist with his first book, Murder Becomes Manhattan, published in November 2014. Murder Becomes Miami, the second book in the series, was published this past November.
For his work in our field, he was chosen as IABC Dallas’s Communicator of the Year in 2000. But he considers his biggest achievement that of learning from the hundreds of really smart communication professionals like you whom he has had the honor of working with throughout the years.
How Professionals Achieve Security
in a Constantly Changing World
Afternoon Session feat. Wendy Nolin (1:30 pm to 5:00 pm)
(Note: Registration for this session includes the networking lunch
and afternoon coffee/snack break.)
About the session: In this workshop, Wendy Nolin will share key strategies professionals employ to bring new power, direction and energy to their career while still evolving with unexpected changes. You will learn behaviors, attitudes and work patterns that allow you to keep going and growing, even in difficult or uncertain times. Workshop topics and activities will include: (1) How to create your professional vision and find purpose at work, (2) What a success mindset is and steps to transform yours, (3) The six weekly habits that will help you regain control of your time, (4) Why you need a BRAAVE morning routine and how to design your own, (5) Devising a long-term career strategy and what to include. You will leave with the start of a career resilience blueprint that can shape and define your future and help you achieve your highest potential!
Wendy is the president of Wendy Nolin Worldwide, a business and executive career coaching firm that liberates professionals from the status quo. She has nearly two decades of business and career development experience—helping entrepreneurs take their business to the next level, executives to become inspiring leaders, and high potential professionals to advance and develop in their career.
Entrepreneur & Next Level Coach: After two successful careers lasting a decade each, Wendy hired her own coach to discover she wanted to be a coach. In 2008, she launched her coaching practice. She is a Strategic Thinking Partner in her clients’ business and career. She helps people escape the shackles of corporate America and start their own business, upskill their career, and expand and grow their business. Wendy motivates and catalyzes her clients to be the best version of themselves, so they will succeed at work and win at life!
Sales & Sales Training Master: Wendy’s career started in sales. She has sold products and services spanning software, sales, and coach training programs; luxury retail goods; and butts in seats [airline seats]. Once she mastered sales, she began transferring her institutional knowledge and expertise. Wendy has trained sales teams, trainers, managers, and coaches to achieve their highest profit margins, exceed sales goals, and beat long-held company sales, revenue, and profit records.
Speaker: Wendy is a subject matter expert on the topics of business and career development, and has spoken at numerous conferences locally and nationally including: The American Library Association Annual Conference, The Texas Society of CPAs Annual Conference, UT McCombs Alumni, The Turnaround Management Association, Association for Training and Development, American Dream U, and numerous other venues. She is an engaging, entertaining, and thought-provoking speaker who interacts and genuinely connects with audiences, leaving them wanting more!
Author: In 2015, Wendy entered the world of writing and published her first book, The Top 10 Best Investments in Yourself, in April and her second book, Own Your Greatness, in October. Wendy’s books offer actionable advice and strategies that she uses in her own business and with her clients to help them smash through self-imposed limitations.
Specialties: Wendy’s specialties include sales, training, business development, rainmaking, profit, career development, career transformation, networking, accountability, strategy, goal achievement, time maximization, speaking and presenting, professional performance improvement, owning your greatness, and investing in yourself.
For questions, email: email@example.com!