April Lunch + Learn | “Adopting an Innovation Mindset”

WebmasterEvents, Professional Development

April Lunch + Learn “Adopting an Innovation Mindset” Presented by Jesslyn Beattie Director of UX Universal Mind Dallas, Texas Thursday, April 27 | 11:45 a.m. to 1 p.m. Location to be determined Consumer expectations for business innovation are growing at a staggering rate. Organizations must adopt a sustainable model to include innovation throughout the product lifecycle. However, innovation is not … Read More

IABC Leadership Institute 2017: My Love/Hate Relationship Continues…

Jennie L. LambNews, The Blog

by Jennie L. Lamb, BVIABC President 2015–17 On Thu., Feb. 23, Marie Lindley, vice president of finance and president-elect, and Manda Jackson, vice president of membership, joined me as we drove to Dallas to participate in the 2017 International Association of Business Communicators (IABC) Leadership Institute (LI): Share, Lead, Succeed. This marked LI #3 for both Marie and I—but for Manda, … Read More

March Lunch + Learn | Owning Your Seat at the Table: Marketing and PR on the Global Stage

WebmasterEvents, Professional Development

March Lunch + Learn | Owning Your Seat at the Table: Marketing and PR on the Global Stage Presented by Amy Smith Senior Vice President & Chief Marketing and Communications Officer Texas A&M University Thursday, March 30, 2017 11:45 a.m. to 1:00 p.m. La Riviera Restaurant, 3700 S. Texas Ave., Bryan, Texas 77802 Amy Smith, a global communications executive with … Read More

3 essential reasons SEO is a communicator’s job

WebmasterProfessional Development, The Blog

By Blair Williamson “Search engine optimization…that means you have to buy ads on Google, right?” That’s the old school way of thinking – pay Google and they will make your site appear in search. Not really. Yes, Google AdWords can help your site turn up in a targeted keyword search, and those site visits can increase your “street cred” with … Read More

February Lunch + Learn | How to Succeed in the Age of Mobility: Beyond Smartphones & Social Media

WebmasterEvents, Professional Development

February Lunch + Learn | How to Succeed in the Age of Mobility: Beyond Smartphones & Social Media feat. Tim Hayden Tuesday, Feb. 21, 2017 • 11:45 a.m. to 1 p.m. Cafe Eccell in College Station With new technological capabilities come a rising tide of changes in how we communicate and live. This means substantial shifts in human behavior and how … Read More

Brazos Valley communicators honored at IABC Southern Region Conference

WebmasterNews, Silver Quill, The Blog

On Oct. 14, at the Coca-Cola World Headquarters in Atlanta, IABC Southern Region held their 2016 Awards Luncheon in conjunction with the regional conference, #IABCConnect16. 2016 IABC Southern Region Communicator of the Year Jennie L. Lamb (shown above with 2016 IABC Southern Region Hall of Fame Inductee, John G. Clemons, MS, ABC, APR, IABC Fellow, and IABC International Chair, Dianne … Read More

October is Member Month!

Jennie L. LambNews, The Blog

October is IABC Member Month! Join IABC or reinstate your membership during October and we’ll give you 10% off international dues AND waive the US $40 application fee. You’ll also be entered to win one of two US $500 Amazon gift cards, exclusively for new and reinstating members.  Why should you join IABC? Check out the many reasons here. Already an IABC member? Be an … Read More

The Do’s and Don’ts of Content Marketing Strategy

Jennie L. LambNews, The Blog

by Brad Dressler | Partner and Director of Digital Marketing Pro Social Media Coaching and Marketing Content marketing is experiencing a huge growth surge. In the last few years, I’m certain we’ve all heard multiple professionals say, “Content is king.” However, the term “content marketing” is not new and was first used in 1996 by John F. Oppedahl at a roundtable discussion of … Read More

From Bastogne to Texas—The Texas Aggies Go To War Exhibit

Jennie L. LambNews, The Blog

texas aggies go to war exhibit

by Jill Giroir | jgiroir@hsbpartners.us Texas Aggies Go To War Taskforce Co-Chair A new non-profit is looking for volunteers to help with branding, marketing, and web design. From Bastogne to Texas, Inc. (FBT) is a 501(c)(3) organization based in Bryan/College Station with a mission to create and present creative, engaging, and educational exhibits honoring this nation’s citizen soldiers. The first exhibit … Read More

Finding the Right Sources to Help Create an Employee Engagement Strategy

Jennie L. LambNews, The Blog

Employee Engagement

by Lise Michaud | ickollectif@gmail.com Founder of IC Kollectif and Vice President of Content for IABC/Montreal What is employee engagement? David Zinger, engagement speaker, coach, consultant, founder and host of the global 7,080 member Employee Engagement Network, defines employee engagement as: “The art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organization, community, relationship, customers, development, … Read More