The Do’s and Don’ts of Content Marketing Strategy

Jennie L. LambNews, The Blog

by Brad Dressler | Partner and Director of Digital Marketing Pro Social Media Coaching and Marketing Content marketing is experiencing a huge growth surge. In the last few years, I’m certain we’ve all heard multiple professionals say, “Content is king.” However, the term “content marketing” is not new and was first used in 1996 by John F. Oppedahl at a roundtable discussion of … Read More

From Bastogne to Texas—The Texas Aggies Go To War Exhibit

Jennie L. LambNews, The Blog

texas aggies go to war exhibit

by Jill Giroir | jgiroir@hsbpartners.us Texas Aggies Go To War Taskforce Co-Chair A new non-profit is looking for volunteers to help with branding, marketing, and web design. From Bastogne to Texas, Inc. (FBT) is a 501(c)(3) organization based in Bryan/College Station with a mission to create and present creative, engaging, and educational exhibits honoring this nation’s citizen soldiers. The first exhibit … Read More

Finding the Right Sources to Help Create an Employee Engagement Strategy

Jennie L. LambNews, The Blog

Employee Engagement

by Lise Michaud | ickollectif@gmail.com Founder of IC Kollectif and Vice President of Content for IABC/Montreal What is employee engagement? David Zinger, engagement speaker, coach, consultant, founder and host of the global 7,080 member Employee Engagement Network, defines employee engagement as: “The art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organization, community, relationship, customers, development, … Read More

A Message from the President: 2016 Strategic Planning Board Retreat Recap

Jennie L. LambNews, The Blog

2016–17 Board Retreat

Mon., Aug. 1, 2016 Dear Fellow Brazos Valley Communicators, I hope you’re enjoying your summer! It’s hard to believe that August is already here and that the Fall semester will be soon upon us. Last month, our newly installed board spent the weekend of Jul. 22–24 at the Land of Refuge Retreat Center in Caldwell, TX. We all left on … Read More

Communicating about the Environment

Jennie L. LambNews, The Blog

Communicating about the Environment

by Sara E. Carney, M.S. | scarney@cvm.tamu.edu Communication Specialist | Texas A&M College of Veterinary Medicine & Biomedical Sciences Thursday, July 28, 2016 When it comes to communicating about environmental issues, finding the right words can be difficult. Topics such as climate change, pollution, and energy are often laden with complex scientific concepts and political undertones. Despite these challenges, discussing … Read More

Volunteer Opportunity: Scholarship Committee

Jennie L. LambNews, The Blog

We need you! As part of the BVIABC 35th Anniversary Celebration, the board would like to plan a scholarship fundraiser for a local high school student or college student who plans to pursue or is pursuing a degree in a communications field. We need volunteers to work on a committee to make this happen! Duties would include: reaching out to school counselors … Read More

Printing Responsibly: FSC Certified Printing

Jennie L. LambNews, The Blog

FSC Environmental Thank You

by Greg Gammon, Managing Partner, Insite Printing & Graphic Services Wednesday, July 27, 2016  The art and industry of printing has continually evolved over the past decades, as more environmentally friendly processes have displaced older practices such as dumping waste paper in landfills, clear-cutting of trees for paper making, and disposing of waste ink and chemicals through the municipal sewer … Read More

Wrapping Up and Looking Ahead—BVIABC Transitions to the 2016-17 Board Term

Jennie L. LambNews, The Blog

Final Board Meeting of 2015–16 On Tuesday evening, June 21st, the BVIABC Board of Directors held its last meeting of the 2015–16 term. We celebrated the year’s victories. And, we discussed the challenges we met with this term and ways to overcome them the next year. Chase Friedman reported on the IABC/Southern Region Annual General Meeting (AGM) call that he … Read More

Summer Honors for BVIABC Members

Jennie L. LambNews, The Blog

IABC/Houston Bronze Quills As you are aware, BVIABC did not hold a local Bronze Quill award competition this year for a number of reasons. However, the Real Estate Center and The Bush School at Texas A&M University both brought back multiple IABC/Houston Bronze Quill Awards to the Brazos Valley on the evening of June 16th. Congratulations to everyone involved in … Read More

2016 IABC World Conference in Review

Jennie L. LambNews, The Blog

I had the good fortune to represent our chapter in New Orleans from June 4–9 and enjoy the 2016 IABC World Conference (#IABC16) with approximately 1,100 other communication professionals from around the world. International AGM This year, under the direction of now Past Chair Michael Ambjorn and Executive Director Carlos Fulcher, the International Annual General Meeting (AGM) was held the … Read More