IABC Leadership Institute 2017: My Love/Hate Relationship Continues…

Jennie L. LambNews, The Blog

by Jennie L. Lamb, BVIABC President 2015–17 On Thu., Feb. 23, Marie Lindley, vice president of finance and president-elect, and Manda Jackson, vice president of membership, joined me as we drove to Dallas to participate in the 2017 International Association of Business Communicators (IABC) Leadership Institute (LI): Share, Lead, Succeed. This marked LI #3 for both Marie and I—but for Manda, … Read More

3 essential reasons SEO is a communicator’s job

WebmasterProfessional Development, The Blog

By Blair Williamson “Search engine optimization…that means you have to buy ads on Google, right?” That’s the old school way of thinking – pay Google and they will make your site appear in search. Not really. Yes, Google AdWords can help your site turn up in a targeted keyword search, and those site visits can increase your “street cred” with … Read More

Brazos Valley communicators honored at IABC Southern Region Conference

WebmasterNews, Silver Quill, The Blog

On Oct. 14, at the Coca-Cola World Headquarters in Atlanta, IABC Southern Region held their 2016 Awards Luncheon in conjunction with the regional conference, #IABCConnect16. 2016 IABC Southern Region Communicator of the Year Jennie L. Lamb (shown above with 2016 IABC Southern Region Hall of Fame Inductee, John G. Clemons, MS, ABC, APR, IABC Fellow, and IABC International Chair, Dianne … Read More

October is Member Month!

Jennie L. LambNews, The Blog

October is IABC Member Month! Join IABC or reinstate your membership during October and we’ll give you 10% off international dues AND waive the US $40 application fee. You’ll also be entered to win one of two US $500 Amazon gift cards, exclusively for new and reinstating members.  Why should you join IABC? Check out the many reasons here. Already an IABC member? Be an … Read More

The Do’s and Don’ts of Content Marketing Strategy

Jennie L. LambNews, The Blog

by Brad Dressler | Partner and Director of Digital Marketing Pro Social Media Coaching and Marketing Content marketing is experiencing a huge growth surge. In the last few years, I’m certain we’ve all heard multiple professionals say, “Content is king.” However, the term “content marketing” is not new and was first used in 1996 by John F. Oppedahl at a roundtable discussion of … Read More

From Bastogne to Texas—The Texas Aggies Go To War Exhibit

Jennie L. LambNews, The Blog

texas aggies go to war exhibit

by Jill Giroir | jgiroir@hsbpartners.us Texas Aggies Go To War Taskforce Co-Chair A new non-profit is looking for volunteers to help with branding, marketing, and web design. From Bastogne to Texas, Inc. (FBT) is a 501(c)(3) organization based in Bryan/College Station with a mission to create and present creative, engaging, and educational exhibits honoring this nation’s citizen soldiers. The first exhibit … Read More

Finding the Right Sources to Help Create an Employee Engagement Strategy

Jennie L. LambNews, The Blog

Employee Engagement

by Lise Michaud | ickollectif@gmail.com Founder of IC Kollectif and Vice President of Content for IABC/Montreal What is employee engagement? David Zinger, engagement speaker, coach, consultant, founder and host of the global 7,080 member Employee Engagement Network, defines employee engagement as: “The art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organization, community, relationship, customers, development, … Read More

A Message from the President: 2016 Strategic Planning Board Retreat Recap

Jennie L. LambNews, The Blog

2016–17 Board Retreat

Mon., Aug. 1, 2016 Dear Fellow Brazos Valley Communicators, I hope you’re enjoying your summer! It’s hard to believe that August is already here and that the Fall semester will be soon upon us. Last month, our newly installed board spent the weekend of Jul. 22–24 at the Land of Refuge Retreat Center in Caldwell, TX. We all left on … Read More

Communicating about the Environment

Jennie L. LambNews, The Blog

Communicating about the Environment

by Sara E. Carney, M.S. | scarney@cvm.tamu.edu Communication Specialist | Texas A&M College of Veterinary Medicine & Biomedical Sciences Thursday, July 28, 2016 When it comes to communicating about environmental issues, finding the right words can be difficult. Topics such as climate change, pollution, and energy are often laden with complex scientific concepts and political undertones. Despite these challenges, discussing … Read More

Volunteer Opportunity: Scholarship Committee

Jennie L. LambNews, The Blog

We need you! As part of the BVIABC 35th Anniversary Celebration, the board would like to plan a scholarship fundraiser for a local high school student or college student who plans to pursue or is pursuing a degree in a communications field. We need volunteers to work on a committee to make this happen! Duties would include: reaching out to school counselors … Read More