Communicating #Harvey—In the Field and at Home

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November 2017 Lunch+Learn Graphic

BVIABC Lunch + Learn
“Communicating #Harvey—In the Field and at Home”

feat. Texas A&M VET & CVM  Professional Communicators
Thu., Nov. 16 | 11:30 am to 1:00 pm
upstairs at Caffé Capri in Downtown Bryan

When Hurricane Harvey hit the Texas Gulf Coast causing mass destruction in coastal communities and devastating flooding in Houston, the Texas A&M Veterinary Emergency Team (VET) from the College of Veterinary Medicine & Biomedical Sciences (CVM) deployed to the area with other response teams from around the state and the nation. It was a historic response for the team. Not only was it the first hurricane they responded to, but it was also the first time that they split into multiple strike teams to better cover such a large area.

The VET’s Public Information Officers (PIOs) job to tell the team’s story and work with communicators from other response teams and at home is always a challenge. In addition to social media updates and fielding media requests, these VET members helped wherever and however they could with the response effort.

Here at home, colleagues in CVM Communications were supporting the VET and PIOs with social media and email communication assistance, telling the story of the local response to the hurricane, and helping those who wanted to contribute money and/or resources to support response efforts to connect to the appropriate channels.

Panelists:
Megan Palsa, PhD
Executive Director of Communications, Media and Public Relations
from CVM Communications

Angela G. Clendenin, PhD
Texas A&M VET PIO & Instructional Assistant Professor
from the Texas A&M School of Public Health

Jennifer G. Gauntt, MA
Texas A&M VET PIO & Communications Specialist
from CVM Communications

Jennie L. Lamb
Graphic Designer & Social Media + Email Communications Coordinator
from CVM Communications

 

$30 IABC Members + Students | $40 Non-members