May Lunch + Learn | “Streamlining – The Art of Saying More with Less”

WebmasterEvents, Professional Development

May Lunch + Learn “Streamlining – The Art of Saying More with Less” Presented by Jason Franzen Author Founder of Streamlined Certified & Founder and Principal of More Simple Thursday, May 25 | 11:45 a.m. to 1 p.m. La Riviera Restaurant, 3700 S. Texas Ave., Bryan, Texas 77802 “STREAMLINING – THE ART OF SAYING MORE WITH LESS” Jason Franzen grew … Read More

2017 BVIABC Volunteer Incentive Program

Jennie L. LambMembers Only, News, The Blog

Volunteer Word Cloud

What is this? The 2017 BVIABC Volunteer Incentive Program! What’s in it for you? You could: Gain a sense of pride and investment in your membership, by giving back to the chapter, the association, and the profession. Gain experience in areas you may not encounter in your regular job or through other volunteer work. Find out more about what IABC has … Read More

April Lunch + Learn | “Adopting an Innovation Mindset”

WebmasterEvents, Professional Development

April Lunch + Learn “Adopting an Innovation Mindset” Presented by Jesslyn Beattie Director of UX Universal Mind Dallas, Texas Thursday, April 27 | 11:45 a.m. to 1 p.m. Location to be determined Consumer expectations for business innovation are growing at a staggering rate. Organizations must adopt a sustainable model to include innovation throughout the product lifecycle. However, innovation is not … Read More

IABC Leadership Institute 2017: My Love/Hate Relationship Continues…

Jennie L. LambNews, The Blog

by Jennie L. Lamb, BVIABC President 2015–17 On Thu., Feb. 23, Marie Lindley, vice president of finance and president-elect, and Manda Jackson, vice president of membership, joined me as we drove to Dallas to participate in the 2017 International Association of Business Communicators (IABC) Leadership Institute (LI): Share, Lead, Succeed. This marked LI #3 for both Marie and I—but for Manda, … Read More

March Lunch + Learn | Owning Your Seat at the Table: Marketing and PR on the Global Stage

WebmasterEvents, Professional Development

March Lunch + Learn | Owning Your Seat at the Table: Marketing and PR on the Global Stage Presented by Amy Smith Senior Vice President & Chief Marketing and Communications Officer Texas A&M University Thursday, March 30, 2017 11:45 a.m. to 1:00 p.m. La Riviera Restaurant, 3700 S. Texas Ave., Bryan, Texas 77802 Amy Smith, a global communications executive with … Read More

3 essential reasons SEO is a communicator’s job

WebmasterProfessional Development, The Blog

By Blair Williamson “Search engine optimization…that means you have to buy ads on Google, right?” That’s the old school way of thinking – pay Google and they will make your site appear in search. Not really. Yes, Google AdWords can help your site turn up in a targeted keyword search, and those site visits can increase your “street cred” with … Read More

February Lunch + Learn | How to Succeed in the Age of Mobility: Beyond Smartphones & Social Media

WebmasterEvents, Professional Development

February Lunch + Learn | How to Succeed in the Age of Mobility: Beyond Smartphones & Social Media feat. Tim Hayden Tuesday, Feb. 21, 2017 • 11:45 a.m. to 1 p.m. Cafe Eccell in College Station With new technological capabilities come a rising tide of changes in how we communicate and live. This means substantial shifts in human behavior and how … Read More

Brazos Valley communicators honored at IABC Southern Region Conference

WebmasterNews, Silver Quill, The Blog

On Oct. 14, at the Coca-Cola World Headquarters in Atlanta, IABC Southern Region held their 2016 Awards Luncheon in conjunction with the regional conference, #IABCConnect16. 2016 IABC Southern Region Communicator of the Year Jennie L. Lamb (shown above with 2016 IABC Southern Region Hall of Fame Inductee, John G. Clemons, MS, ABC, APR, IABC Fellow, and IABC International Chair, Dianne … Read More

October is Member Month!

Jennie L. LambNews, The Blog

October is IABC Member Month! Join IABC or reinstate your membership during October and we’ll give you 10% off international dues AND waive the US $40 application fee. You’ll also be entered to win one of two US $500 Amazon gift cards, exclusively for new and reinstating members.  Why should you join IABC? Check out the many reasons here. Already an IABC member? Be an … Read More

The Do’s and Don’ts of Content Marketing Strategy

Jennie L. LambNews, The Blog

by Brad Dressler | Partner and Director of Digital Marketing Pro Social Media Coaching and Marketing Content marketing is experiencing a huge growth surge. In the last few years, I’m certain we’ve all heard multiple professionals say, “Content is king.” However, the term “content marketing” is not new and was first used in 1996 by John F. Oppedahl at a roundtable discussion of … Read More